Community - Neomail, Neofriends and the Neopets message boards allow users to create their own community.Users keep coming back to find out what's new. Frequent updates - The Neopets team adds new games, contests, creatures, storylines and items almost every day.
Users keep coming back (and staying longer) because they never feel like they've run out of games to play or items to find. High-quantity content - It seems like there are a million things to do on Neopets.Some games within the Neopets site give out items as prizes, and occasionally items are awarded as random events. A simple food item like a cheeseburger might cost 200 NPs, while rare items can cost tens or hundreds of thousands of points. You can purchase them with Neopoints (NPs), the currency of Neopia, the fantasy realm where all this takes place. You can acquire toys, food and other items in several ways. You can make your pets more intelligent by "reading" books to them, for example. There are other ways to interact with the pet, however. The pets themselves are loosely based on animals or fantasy creatures.Īt the most basic level, caring for a Neopet simply requires feeding it every few days. Each account can have up to four Neopets, and there are currently 53 varieties to choose from. The Web site is supported by the money they make through advertising and marketing, which we'll discuss in more detail in Behind the Scenes. Simply put, Neopets is a Web site that allows members to create and care for virtual creatures.
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